Cherie Hoeger — Founder · Mother · Maker

Cherie
Hoeger

Co-founder & CEO of Saalt. Visionary leader in period & leakcare — and a working mother of six.

Book Cherie for podcast interviews and keynotes on mission-driven growth, period equity, and integrating work +life.

Invite me on your podcastBook me to speak
Cherie Hoeger smiling in a white T-shirt

AS SEEN ON

Cherie Hoeger smiling, holding Saalt cups in both hands
MEET CHERIE

Hi! I'm Cherie.

Co-founder & CEO at Saalt, social entrepreneur, podcaster, speaker, author, and philanthropist. But my favorite title? Mom to five daughters and one son. Being a mom of six while running a company is not easy, but I've figured out a few winning strategies along the way. I love to share how to combine purpose with profit, how to adopt work-life integration over the elusive work-life balance, and how to live your most fulfilled life.

More about Cherie Watch Cherie's story

Watch Cherie live

Cherie at the Good Morning America studioWatch the segment
Cherie at The View studioWatch the segment

SAALT'S IMPACT: PURPOSE + PROFIT, MEASURED

102K@saaltco
Instagram
160kPeriod products
donated globally
1.3MDays of school
funded
34+MDisposable waste
products diverted

WATCH

60 seconds with Cherie.

Cherie holding Saalt productsStory

Behind the scenes at GMA

Cherie smiling in a dark blazerLeadership

You don’t need to have it all figured out to get started.

Cherie recording at a podcast microphoneOn TV

Straight talk, no shame. Our bodies are not broken!

Cherie seated, smiling at the cameraGrowth

Motherhood makes better founders

Cherie laughing in front of a white tiled wallStory

Period poverty causes school dropout rates to skyrocket.

Black and white portrait of Cherie in a leather jacketLeadership

To-do lists vs to-be lists

Black and white portrait of Cherie in a leather jacketLeadership

Saalt Co-founder and CEO shares her favorites

Black and white portrait of Cherie in a leather jacketLeadership

Work-life balance is a myth

Black and white portrait of Cherie in a leather jacketLeadership

How her period experience funded a study

Black and white portrait of Cherie in a leather jacketLeadership

Answering questions from the bus stop

Black and white portrait of Cherie in a leather jacketLeadership

Stillness as a mental goal

Black and white portrait of Cherie in a leather jacketLeadership

What I wish I knew about period care at 21 vs 41

THE SAALT SHOWHOSTED BY CHERIE

Listen to
Cherie's Podcast

Real answers from real sources—from periods to perimenopause. Expert interviews, customer stories, community roundtables.

Apple Podcasts

LATEST EPISODES

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I recently stumbled across a podcast from Saalt, a women's health brand, featuring a functional health nurse, and found it incredibly insightful. I'm always impressed when brands invest in genuinely helping their consumers rather than simply selling to them. Definitely worth a listen.

Rachel Hawes

Global Brand Lead @ Elida Beauty

We often think about diet only when there's a problem to solve, but it can have a huge impact on our hormones, energy, mood and overall wellbeing, from our teenage years through to menopause.

Rachel Hawes

Global Brand Lead @ Elida Beauty

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Sarah L.

Dallas, USA

CONNECT

Speaking & Podcast

Keynotes, podcasts, fireside chats, and panels for leadership events, founder communities, retail summits, and company offsites. Pick how you’d like to connect with Cherie:

Cherie speaking on stage in a lilac blazer

Put Cherie on your stage

Book Cherie to speak Cherie smiling at a podcast microphone

Invite Cherie on your podcast

Book Cherie to podcast

SPEAKING AND PODCASTS

Signature Topics

Book Cherie for podcast interviews, keynotes, panels, and broadcasts.

Entrepreneurship
Scaling a mission-driven brand
Sustainable product innovation
Bootstrapping & self-funding
Creating empowering workplaces for women
Work-life integration as a mom of six
Period equity
B Corps & social enterprise
Women's health
Becoming your best self
Book Cherie to speak
Cherie's upcoming book: How I built an eight-figure business while raising 6 children
COMING 2027

Cherie's book is on its way

Cherie is writing her first book for ambitious leaders who refuse to choose between work and family. This book is your how-to manual for how to trade balance for integration and live your most fulfilling life with no regrets.

Join the waitlist to be the first to know when it drops. Plus get early chapters and launch invites straight to your inbox.